{"title":"Sulphate Free","description":"","products":[{"product_id":"selective-professional-vegetable-keratin-at-home-kit","title":"Selective Professional Vegetable Keratin At-Home Kit","description":"\u003cp\u003eThe Vegetable keratin straightening treatment by Selective Professional eliminates frizz, straightens, smoothens and repairs damaged and stressed hair.\u003c\/p\u003e\n\n\u003cp\u003eWhat you need to know:\u003cbr\u003e\nYou must maintain the Keratin with sulphate free shampoo and conditioner for best results.\u003cbr\u003e\nKeratin may lighten your hair 1-2 shades, we recommend using the Blue Toner additive if you are blonde or have very light hair to avoid throwing orange!\u003cbr\u003e\nHow long does it last?\u003cbr\u003e\nOver 12-week long lasting results.\u003cbr\u003e\nWhat do I need?\u003cbr\u003e\nBlowdry and Iron up to 230degrees\u003cbr\u003e\nSulphate free shampoo and conditioner\u003c\/p\u003e\n\n\u003cp\u003eDISCLAIMER: Not recommended for damaged hair. 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